Financial Times (FT)
Access to FT will be granted only in the Library. In order to Log-in you will need a user name and a password that can be provided by a Librarian.
Popular electronic publications
The library subscribes to various e-journals from a wide range of disciplines. Browse our e-journals holdings by title, subject or ISSN.
Popular publications on Business related topics (but not the only ones useful for your search):
Electronic journals
Here is a selection of electronic publications related to Marketing. You can browse more titles from the "e-journals" menu through the Library's website.
-> Remember! To have full access to the content, you need to access all publications through the Library's website and log-in using your KU credentials.
The Journal of Consumer Research publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term.
Marketing Science invites authors to submit for peer review high quality marketing-related manuscripts.
The Journal of Marketing (JM) is the premier, broad-based scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
The Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal environments.
The Journal of Marketing Research (JMR) concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them.