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Marketing

Print and electronic resources for marketing

Find Articles, Working Reports, Company - Industry - Country - Consumers information, Financial Analysis

                            The Databases provided below are examples of key resources for management and allied subjects: they provide the full text of articles but also reports, working papers, conference papers, statistical data and more. 

 

 

It offers information in nearly every area of business including management, economics, finance, accounting, international business, and more. 

It includes information on Accounting, Capital markets, Econometrics, Economic forecasting, Government regulations, Labor economics, Monetary theory, Urban economics and much more.

It provides full-text access to articles related to Management, Marketing, Operations, Logistics & Quality, Property Management & Built Environment , Tourism and Hospitality ,Public Policy & Environmental Management , Education, HR, Learning & Organization Studies, Health & Social Care, Information & Knowledge Management, Library & Information Studies.

Market research is an important component of any Business related research.  The following databases provide all necessary information about Industries, Companies, Consumers, Trends, Brand shares, Market segmentation and more.

 

 

It offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and more. 

It specialises in emerging markets. It includes 9,000 local news sources, private/public company data, industry reports from global and local providers and complex analytical tools to monitor, screen and analyse trends, risks and forecasts.

NexisUni provides legal, regulatory and business information and analytics that help costumers increase their productivity and improve decision making and outcomes.

It contains market research reports and industry profiles as well. The easiest way to find reports on a particular industry is to do a keyword search for the industry.