You don’t need multiple platforms—selecting one hosting service is usually enough. Most distributors send your podcast to Spotify, Apple Podcasts, Google Podcasts, and other directories automatically.
Spotify for Podcasters (Free)
Easy to use, offers basic editing tools and clear analytics.
SoundCloud (Free / Pro)
Good for embedding episodes into websites and LibGuides.
Podbean (Paid)
Professional hosting with advanced analytics and scheduling tools.
Anchor Legacy Feeds
If migrating from older systems, Anchor feeds still work on many platforms.
💡 Tip: Choose one hosting service, then let it distribute your podcast everywhere automatically.
Preparing Your Episode for Publishing
Before uploading, make sure you have:
Final audio file: MP3, 128–192 kbps
Episode title: Clear and concise
Episode description: 2–3 sentences summarizing content
Show notes: Links, references, music credits, and guest info
Cover art: Minimum 1400x1400 px, simple and readable
Tags / Keywords: Helps with discoverability
💡 Keep your cover design consistent to build recognizability.
Most platforms offer built-in statistics:
Number of plays
Unique listeners
Listener geography
Listening duration
Device distribution
Use these insights to refine future episodes.
Institutional Social Media: Instagram, X, Facebook, LinkedIn
Library Website / LibGuides: Embed episodes directly
Newsletters / Email Digests: Highlight new episodes
Event Announcements: Promote podcasts related to exhibitions or talks
Guest Networks: Ask your guest to share the episode
Quote graphics from the episode
Short audiograms (10–20 sec audio clips with waveform)
Behind-the-scenes photos
Episode highlight cards
Call-to-action banners (“Listen Now”)
💡 Consistent, lightweight promotion (1–2 posts per episode) is more effective than one big announcement.
Share with relevant research centers
Add episodes to course pages (LMS)
Highlight in departmental newsletters
Submit to university podcast directories, if available
Use short, engaging social captions
Create simple story slides for Instagram
Feature the podcast in blog posts or website updates
Visibility grows over time not just during release week.
Maintain a regular release schedule
Group episodes by theme to create mini series
Re-share past episodes when relevant
Add episodes to digital exhibits or archive guides
Encourage reviews & ratings on listening platforms