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Marketing

Print and electronic resources for marketing

Classification

Marketing is included in the broader, Economics discipline. The main categories, according to the Library of Congress Classification system (LCCS), are the following:

  • HA Statistics
  • HB Economic theory. Demography
  • HC Economic history and conditions
  • HD Industries. Land use. Labor
  • HE Transportation and communications
  • HF Commerce
  • HG Finance
  • HJ Public finance 

 

Reference material

Reference material such as encyclopedias, dictionaries, handbooks, indexes and biographies help you find factual and background information about your topic. 

Includes background information from Reference material, as well as articles.  Also, you can analyze a subject by using the "mind map" tool.​​

Books from the print collection

E-books

Books search

Search the catalog to locate items in the library’s physical collection – books and journals in print, the audio-visual collection, special collections and more can be searched here. Also discover KU faculty publications (print or online) and course reserves.

WorldCat Discovery search box example

Theses & Dissertations

Theses and Dissertations can be a valuable source of information, as they show prior research on a subject, within an academic community.  The Library includes the following collections:

The collection covers theses and dissertations written by graduate students of the institutes of Social Sciences & Humanities (GSSH), Sciences & Engineering (GSSE), Business (GSB), and Health Sciences Institute (GSHS) of at Koç University. The collection comprises a total of 1189 theses and dissertations.

With more than 2.3 million entries, the ProQuest Dissertations & Theses (PQDT) database is the most comprehensive collection of dissertations and theses in the world.

A partnership of research libraries and library consortia which are working together to improve global access to European research theses.